Breakthrough for Doro in the US


Press release
Lund, October 19, 2009

Breakthrough for Doro in the US

New exclusive agreement with leading supplier of telephone services for
seniors. The certification of one of Doro's mobile telephones for the US market
is now complete following extensive testing and a second model is expected to
follow soon. 
 
Doro has secured an agreement with Consumer Cellular in the US, which will sell
and market two of Doro's user-friendly and simple mobile phones, the Doro
PhoneEasy® 345gsm and 410gsm. These mobile phones have been developed in
accordance with seniors' needs and requirements. The agreement gives Doro an
additional superior distribution channel in the US. 

Consumer Cellular is a leading supplier of telephone services (MVNO) with one
of the largest wireless telephony networks in the US at its disposal, covering
97 percent of the population. The company is also the sole supplier of wireless
telephone services to AARP, one of the US' largest organizations for retired
people with 40 million members. 
The President of Consumer Cellular, John Marick, comments: "Market surveys tell
us that American citizens over 60 feel that mobile phones generally have too
many features. We also know from our own surveys that 62 percent of our
customers prefer mobile phones with clear displays and large buttons. That's
why we've chosen Doro as our partner. With its innovative and user-friendly
mobile phones, Doro meets our customers' needs." 

"We are very satisfied with this agreement, which is entirely in line with our
strategy of geographical expansion. It gives us immediate access to our primary
target group, seniors, in the US market, which offers considerable market
potential," says Jérôme Arnaud, CEO of Doro. 

 "We are convinced that we will achieve the same sales success in the US as in
Europe for our two Doro PhoneEasy® mobile phones, the 345gsm and the 410gsm." 

Jérôme Arnaud adds "We are also proud to have had our phones confirmed as being
world-class." Following extensive and demanding tests, our Doro PhoneEasy®
345gsm is now certified by the largest GSM operator in the US, which is the
backbone operator used by Consumer Cellular. 

The certification of the Doro PhoneEasy® 410 is expected to follow shortly.

For further information, please contact:
President and CEO Jérôme Arnaud, +46 70 918 55 42
or CFO Annette Borén, +46 70 630 00 09

Consumer Cellular:
Press officer Katie Stringer +1 503546 7877 katie@lanepr.com

This is information that Doro AB (publ) is required to publish in accordance
with the Swedish Securities Markets Act and/or the Swedish Financial Trading
Act. This information was submitted for publication on Monday, October 19, 2009
at 17.20 a.m. CET. 

Consumer Cellular, headquartered in Portland, Oregon, is a nationwide provider
of cellular phones and services. Read more at 
www.consumercellular.com

With over 30 years' experience in telephony Doro is today characterized by
innovative and user-friendly consumer electronics products. The 
company develops, markets and sells a wide range of products in two business
units; Care Electronics and Home Electronics. The 
company's products are sold in more than 30 countries worldwide through a
variety of retail outlets, including electronics stores, online 
stores and specialized channels. The company had sales of SEK 363 million in
2008. Doro's shares are quoted on the OMX Nordic 
Exchange Stockholm, Nordic list, Small companies. Read more about Doro at
www.doro.com.