Andrei Smelkov Appointed New Chairman of the Management Board and CEO of NEO in Kazakhstan

Stockholm - Tele2 AB, (Tele2), (NASDAQ OMX Stockholm: TEL2 A and TEL2 B) today
announced that Andrei Smelkov has been appointed new Chairman of the Management
Board and CEO of operator NEO in Kazakhstan.

Andrei Smelkov has a strong background from his previous role as CEO of
Beeline's operations in Kyrgyzstan. He has also held positions such as Deputy
General Director of Beeline's operations in Uzbekistan and Head of Beeline's
Veliky Novgord branch in Russia. Andrei Smelkov has in total eight years of
experience in senior management in the mobile telecommunications sector.

Niklas Sonkin, Executive Vice President and Market Area Director Central Europe
and Eurasia, comments: "I am very pleased to announce the appointment of Andrei
Smelkov as new CEO of NEO in Kazakhstan. Andrei has forged a successful career
within telecommunications over the last eight years. His strong operational
experience from emerging markets makes him extremely well suited to lead NEO and
take its operations to the next level together with our partners in Kazakhstan."

Tele2today completed the acquisition of a majority share of 51 percent in NEO.


Contacts
Lars Torstensson, Investor Inquiries, Telephone: +46 702 73 48 79
Pernilla Oldmark, Press Inquiries, Telephone: +46 704 26 45 45


TELE2 IS ONE OF EUROPE'S LEADING TELECOM OPERATORS, ALWAYS PROVIDING THE BEST
DEAL. We have 27 million customers in 11 countries. Tele2 offers mobile
services, fixed broadband and telephony, data network services, cable TV and
content services. Ever since Jan Stenbeck founded the company in 1993, it has
been a tough challenger to the former government monopolies and other
established providers. Tele2 has been listed on the NASDAQ OMX Stockholm since
1996. In 2009, we had net sales of SEK 39.3 billion and reported an operating
profit (EBITDA) of SEK 9.2 billion.



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