Snipp Launches "Face-In-The-Hole" Thanksgiving Campaign

WASHINGTON, DISTRICT OF COLUMBIA--(Marketwire - Nov. 21, 2012) - Snipp Interactive Inc. (www.snipp.com), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE:SPN), today launches a Thanksgiving-themed 'Face-in-the-Hole' campaign. Face in the Hole is an interactive, viral mobile photo experience developed by Snipp. Users can submit a photo of their face (or someone else's) and Snipp's technology will automatically interpose their face onto an alternate background and send back the resultant photo. The result is similar to poking your head through a cardboard cutout caricature in a country fair and having your photo taken.

Snipp's Face in the Hole solution is a mobile reimagining of that country fair experience. It has the added benefit of allowing users to share the photos easily with their friends through Facebook, Twitter and by email. Additionally, Snipp's solution is app-free and works on all phones, not just smartphones.

For Thanksgiving, Snipp has created a set of images representative of the holiday, similar to the previous campaigns it had released for the Fourth of July and Halloween.

Mobile users in the United States can experience the campaign by sending a photo of their face and the word "FACE" by messaging (MMS) to 76477. Users outside the United States can email the photo to face@snipp.com.

Through Snipp's 'Face-in-the-Hole' solution, brands are able to take advantage of the growing interest in mobile photo sharing, as evidenced by the popularity of consumer applications such as Instagram (now owned by Facebook), Lightbox, Picplz, Scan and Dailybooth, but with increased control of the customer experience by the brand.

Atul Sabharwal, CEO of Snipp said: "We're thankful this Thanksgiving to have such a great team who consistently create innovative mobile technologies. To celebrate the holiday, we wanted to highlight the power of our image recognition technology in a fun and social way. This technology will be extremely beneficial to our clients both present and future."

About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with a full suite of mobile marketing services in North America, and generates revenue by designing, constructing, implementing and managing these mobile marketing services for its customers. Snipp Interactive Inc. is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

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