BOSTON, MA--(Marketwired - Jun 16, 2016) - The MBTA and Masabi, a leader in transit mobile ticketing and innovative fare collection, have agreed to a contract for Masabi to continue delivering mobile ticketing services across all MBTA Commuter Rail and Commuter Boat routes. The agreement will enhance the MBTA's existing mobile-ticketing system, which is widely recognized as one of the transit industry's most successful mobile-ticketing programs.
"Working closely with our mTicket partners, the MBTA is stepping up its efforts to leverage cutting-edge technology to improve our customers' experience," said MBTA Chief Administrator Brian Shortsleeve. "This innovative app makes the fare collection process easier and more efficient for both Commuter Rail riders and the MBTA."
MBTA and Masabi launched the United States' first full smartphone commuter rail ticketing system in the fall of 2012. That program has since grown to become one of the most successful deployments of its kind. The system has seen sustained growth since launch, with more than one-third of tickets on the MBTA's Commuter Rail now purchased on smartphones.
Improvements that MBTA commuters can expect to see when the updated ticketing-system deploys later this year include:
- Mobile wallets such as MasterPass and ApplePay that will streamline the purchase process
- Favorite and recent trips saved on the home screen
- Improved look and feel and purchase flow
- Electronic validation of tickets for enhanced security
Masabi was chosen after a competitive selection process that included many bidders. The contract will see the MBTA's costs cut in-half from the initial pilot program, representing a cost savings of hundreds of thousands of dollars that can be reinvested in MBTA operations.
"The MBTA have always been willing to embrace innovation, and our deployment in Boston continues to set the standard for mobile ticketing both across the United States and worldwide," said Brian Zanghi, CEO at Masabi. "The coming months will see the introduction of many exciting changes to make the technology even better both for MBTA and their riders."
Masabi's mobile ticketing technology is in use by transit agencies worldwide including New York's Metropolitan Transportation Authority, Los Angeles' Metrolink, New Orleans' RTA, London's Thames Clippers, and the transit agency in Athens, Greece.
About Masabi
Masabi is the global leader in mobile ticketing and fare collection for transportation. We deliver transport ticketing solutions that delight customers and reduce cost for agencies and operators.
Masabi's JustRide is a scalable mobile ticketing and fare management platform, which allows agencies to upgrade or replace their legacy ticketing systems at a fraction of the cost of traditional options and at a minimum risk for our agency partners.
The company works with more than 22 transport operators and agencies around the world, including: Keolis, Thames Clippers, New Orleans RTA, Boston's MBTA, Las Vegas, Transport for Athens, and New York's MTA.
Masabi is backed by Fontinalis Partners, Lepe Partners, m8 Capital, MasterCard, MMC Ventures and Keolis.
Contact Information:
Contact:
Sofia Kathryn Coon
Scratch Marketing & Media
617-945-0708