BEIJING, Feb. 01, 2018 (GLOBE NEWSWIRE) -- Brand image is an aggregate of differences, meanings and imaginations of a product or service in competition.
As a provider of IOT blockchain solutions, INT always offers a calm and low-profile impression. But INT quietly upgraded its brand image for the first time in 2018. It seems to be just an appetizer before INT unveils the main dish of public chain and an inalienable part of its master plan.
1．Brand positioning in an epoch-making era
The networking and connection of things is the human beings' good wishes for life and an inevitable trend of historic evolution. At the present stage, IOT has become the frontier of development among all countries in the world. However, communication standard, user privacy, fragmentation and other problems still restrict the evolution of the IOT ecology. The emergence of the blockchain technology offers the theoretical and practical base for addressing the various problems facing IOT today.
After 1+ month's market survey, interview, data collection, analysis, comparison and cross-border discussion, the brand team of INT finally positions the brand of INT as a basic application platform of blockchain for promoting the ecological evolution of the IOT. It shows that INT aims to improve the networking and interconnection of IOT devices through decentralization and economic promotion and that it is committed to turning IOT blockchain into a TCP/IP-like IOT infrastructure that relays different IOTs and facilitates the popularity of IOT.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/94ebee7c-b131-402a-a8f3-b13af9047bc3
Blockchain is a technical and philosophical term. As one of the earliest domestic entities involved in IOT and blockchain, we have full faith in technology and awe to philosophy and we are deeply aware of the grand responsibility and mission it is to establish a global super ecology of IOT. In order to achieve such a mission, INT needs to maintain its original ardor and take an aggressive and practical approach as a reformer in the sector of IOT and blockchain and anticipate the arrival of a good era of global IOT.
The innovation of science and technology is expected to serve the society and bring welfare and convenience to the mankind in nature. INT's brand slogan of "Make the world different through the connection of things" has evolved on the basis of the most fundamental thinking. It is a declaration of INT to the world and a maxim for itself, encouraging its team to keep going ahead.
2. INT brand image: Logo optimization
INT is the acronym of Internet Node Token. The original logo is designed as a creative combo of the initial letters of INT and organically merges INT's elements of strategic development
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/87b4168a-243c-4314-8db2-450e1626ce1c
The new logo inherits the meanings of the original logo and has more details in four elements, i.e. graphical scale, visual center, line beauty and color/hue so that the new logo becomes more visually identifiable.
Change 1: make INT more standard
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/feec9307-b965-4686-8276-fccab25c13ab
Change from an irregular shape to a parallelogram
Change 2: focus on details
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/6415e7ee-3730-4a7d-a886-cef421fea3fa
Change 3: most beautiful golden scale of 1:0.618
Golden section: stringent scale, artistry and harmony, laden with rich aesthetic value and considered as the most ideal scale in architecture and art.
Golden section is applied in well-known masterpieces of architecture and art.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/27f6a7ed-0590-4490-9b5d-06ec4b9bc2cd
3. Use red to define the standard color of INT
It is a bold choice to use red as the standard color of INT. A science and technology company impress others as being calm like blue, stable like black and attractive like gold.
As red represents, INT team will always maintain the same attitude and integrity.
Red - represents reform and resolution
Red - represents sincerity and authority
Red - represents passion and temperature
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/bbea022c-d24c-4e10-b398-dd22668ee783
4．Abstract auxiliary graph
The auxiliary graph evolves from its brand logo. It is combined with blockchain, "+" and uptrend to indicate networking and interconnection as well as tolerance and partnership which is also a value INT is pursuing.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/6a99736a-48ba-44c7-8f32-a963701790d6
Year 2017 is an important year for INT because all our strenuous efforts finally led to a good beginning for us. Year 2018 is approaching and there is still a long way to go ahead. We are committed to maintaining our initial passions and endeavors and working together for a new and brighter future of the IOT.
Our development relies on your trust and support. Please accept our heartfelt gratitude for your assistance all the way along.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/b8c877fd-1ca7-42bd-9001-ebcfb4fb51f7
INT FOUNDATION LTD.
Address: 22 North Canal Road #02-00，Singapore
Website: intchain.io
Email: int@intchain.io
INT Official Telegram: https://t.me/INTChainOfficial