Industry’s only event focused on Sponsored Product Ads (SPAs), Co-op Marketing and Retail Media ushers in new annual series
NEW YORK, Oct. 30, 2018 (GLOBE NEWSWIRE) -- Emboldened by a $42 billion opportunity, savvy brand and retail marketers came out in force to learn, network, and enjoy the first conference to focus wholly on Sponsored Product Ads (SPAs), Retail Media and Co-op Marketing last week. As Amazon leads, Google, Microsoft and others are hot on their heels. The retail insider conference, and its hyper-focused content agenda, [New York] Know Go, was the brainchild of Crealytics, the global leader in retail performance advertising.
[New York] Know Go 2018 convened the industry’s most influential strategists and practitioners to explore the most pressing issues and emerging opportunities. With 17 of the top 50 US retailers, dozens of brands and a hand-picked assembly of the best industry minds in attendance, the event garnered strong reviews from industry insiders.
"What can retailers and brands do as Amazon and Google battle for retail supremacy? At [New York] Know Go, I gave brands, retailers, co-op marketers and agencies a look at the State of Commerce in 2018,” said Scott Galloway, Clinical Professor of Marketing, NYU Stern & Founder L2.
With year-one sponsors including Reprise Digital and Triad Retail Media, the 2018 agenda featured a rousing opening keynote on the “State of Commerce 2018” from main-stage favorite and bestselling author Scott Galloway, leading into panels and standalone presentations by brand and retail executives hailing from dunhumby, Sears, Boxed, OneMarket, Staples, Bed, Bath & Beyond, and many others. The mix of formats and presentation types included fun sessions by Mashable Editor Chris Taylor on the true history of Burning Man and HVMN’s Geoffrey Woo on the latest innovations in bio-hacking. See the full 2018 agenda and an attendee snapshot here.
Planning for 2019 is already underway. Going forward, the community can continue to expect a tightly focused agenda tied to current vital issues, highly targeted casting of speakers, and a deeply qualified attendee list.
“The immediate industry resonance and success of [New York] Know Go is due to its focus,” said Crealytics Founder and CEO Andreas Reiffen. “We heard time and again that the industry’s most innovative marketers appreciated this thoughtful, tailored insider approach. We’re excited to get to work on the 2019 program.”
To join the [New York] Know Go mailing list, please contact Mark Schwartz: Mark@nyknowgo.com.
About Crealytics
Crealytics helps leading international e-commerce companies drive performance in product advertising and paid search globally in more than 20 languages. Its semantic technology automatically creates and optimizes millions of tailor-made ads, helping its partners make advertising more profitable. Its investors include Alternative Strategic Investment, LBBW Venture Capital, High-Tech Gründerfonds, Mountain Internet, Bayern Kapital, BayBG Bayerische Beteiligungsgesellschaft and Chancenkapital Biberach. For more information, please visit www.crealytics.com.
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