ROCHESTER, N.Y., Dec. 2, 2002 (PRIMEZONE) -- Everyday, somewhere, someone turns another year older. How difficult might life be as a senior citizen? Author Michael C. Walker, recognizing the growing interest in serving the needs of an ever-increasing number of seniors, presents "Home Delivered Services: Building and Maintaining Your Program" (now available through 1stBooks Library). A step-by-step instruction guide on how to develop a home services program.
The book discusses Club 24, a critically acclaimed and award-winning program that has been used as a model for numerous similar operations. Club 24 has been in operation for thirteen years, serving seniors with home-delivered meals, housekeeping, transportation, home companions, grocery shopping, home maintenance and a variety of other services. Walker projects that the growth of the senior market is expected to produce a huge need for more of these services.
"Home Delivered Services" provides a "how to" approach to the replication of a home services program very much like Club 24 Senior Living At Home(r). The book assists in a program's implementation in terms of sales, promotion and progress evaluation. The book contains 45 forms, agreements and reports for the reader's reference and adaptation.
The book offers developers the chance to save thousands of dollars in program start-up costs. There are very few books that are on the same level of social commitment as this one.
Author Michael C. Walker was a former Vice President in marketing and finance with the predecessors of J.P. Morgan Chase Manhattan Bank in upstate New York. He authored a first-of-its-kind book in the banking industry, "An Introduction to Bank Marketing Research." He is also a 24-year veteran in providing full services to senior citizens in the Rochester, New York area. The award-winning Club 24 Senior Living at Home(r) program has become the blueprint for other programs across the United States. Walker is also the author of the recently published "Marketing to Seniors" (also available through 1stBooks Library).
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